ABOUT

The journey that defines us

Inspiring beginnings: Influence from home

From an early age, Ítalo was inspired by his father, who, despite having no formal training in electronics, repaired equipment at home. This experience sparked his passion for electronics and motivated him to pursue technical education in the field.

The First Step: A Dream Realized

In 2015, while studying Electrotechnics, Ítalo created his first pedal, a clone of the Tube Screamer TS808. Assembled by hand and tested by a guitarist friend, the success of this creation marked the beginning of VTR Effects.

Challenges and Opportunities in the National Market

Ítalo noticed a gap in the Brazilian market: the lack of innovation in pedals. He saw an opportunity to break paradigms and develop innovative products that would elevate the perceived quality of pedals made in Brazil.

The Origin of the Name VTR

Unlike brands named after their founders, “VTR” is a tribute to Ítalo’s hometown, Vitória – ES, representing his roots and commitment to innovation.

Partnerships that Boosted the Project

With no initial capital, Ítalo had the support of Professor Denilson Machado, who provided school tools and resources for building the first pedals. This partnership was essential to the brand’s early growth.

Expansion with Polo Zaia

In 2020, VTR joined Polo Zaia, a venture builder in Serra – ES, going through investment rounds and training, expanding its reach and capacity for innovation.

Gold Series: A New Standard

In 2023, the launch of the Gold Series represented the peak of VTR’s excellence. This line combines the best of digital and analog, symbolizing the brand’s ongoing pursuit of evolution and sonic quality.